This work was produced for London based design agency Jump Design & Direction.
I was asked to work on On Screen Presentation OSP for ITV's flagship morning breakfast show. Daybreak has a long and established presence on breakfast TV in the UK albeit in different guises and branding exercises over the years, this approach marked the return of sun, ever present in the early years of the shown under the GMTV brand.
The client's brief was news centric, less of the features and magazine lifestyle content and more of a US morning show feel with news immediacy, the lighter elements of the show would air on the Lorriane segment, a very popular presenter with viewers, always vibrant, pleasant and positive. Her show would cover fashion, celebrity, food and interviews.
The kit provided consisted of Looping bkgs, name supers, bug, clock, 2way DTL captions weather and papers.
I was asked to work on On Screen Presentation OSP for ITV's flagship morning breakfast show. Daybreak has a long and established presence on breakfast TV in the UK albeit in different guises and branding exercises over the years, this approach marked the return of sun, ever present in the early years of the shown under the GMTV brand.
The client's brief was news centric, less of the features and magazine lifestyle content and more of a US morning show feel with news immediacy, the lighter elements of the show would air on the Lorriane segment, a very popular presenter with viewers, always vibrant, pleasant and positive. Her show would cover fashion, celebrity, food and interviews.
The kit provided consisted of Looping bkgs, name supers, bug, clock, 2way DTL captions weather and papers.